{"id":4092,"date":"2019-09-27T11:45:02","date_gmt":"2019-09-27T11:45:02","guid":{"rendered":"https:\/\/www.intheloop.io\/blog\/?p=4092"},"modified":"2019-10-18T07:31:01","modified_gmt":"2019-10-18T07:31:01","slug":"knowing-your-customer-with-alan-klement","status":"publish","type":"post","link":"https:\/\/www.intheloop.io\/blog\/knowing-your-customer-with-alan-klement\/","title":{"rendered":"Knowing your customer with Alan Klement"},"content":{"rendered":"\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p style=\"text-align:center\" class=\"has-medium-font-size\"><strong>Tune in on:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns has-4-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.stitcher.com\/podcast\/in-the-loop-podcast-2\/in-the-loop-podcast?refid=stpr\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/stitcher-8.png\" alt=\"\" class=\"wp-image-4374\" width=\"95\" height=\"95\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/stitcher-8.png 500w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/stitcher-8-150x150.png 150w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/stitcher-8-300x300.png 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/stitcher-8-370x370.png 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/stitcher-8-270x270.png 270w\" sizes=\"(max-width: 95px) 100vw, 95px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/podcasts.apple.com\/si\/podcast\/in-the-loop-podcast\/id1482439012\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6.png\" alt=\"\" class=\"wp-image-4377\" width=\"95\" height=\"95\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6.png 1024w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6-150x150.png 150w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6-300x300.png 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6-768x768.png 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6-370x370.png 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6-270x270.png 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6-500x500.png 500w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/7a6611c4d791c28c828150ba36ebfc32-6-740x740.png 740w\" sizes=\"(max-width: 95px) 100vw, 95px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/playmusic.app.goo.gl\/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https:\/\/play.google.com\/music\/m\/I4her47trx6kbcvbjcerueiv3ky?t%3DIn_The_Loop_Podcast%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/google-podcast-2.png\" alt=\"\" class=\"wp-image-4380\" width=\"95\" height=\"95\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/google-podcast-2.png 512w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/google-podcast-2-150x150.png 150w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/google-podcast-2-300x300.png 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/google-podcast-2-370x370.png 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/google-podcast-2-270x270.png 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/google-podcast-2-500x500.png 500w\" sizes=\"(max-width: 95px) 100vw, 95px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/castro.fm\/podcast\/1082dba1-3f72-4455-8b1c-668f2d347dc1\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/listen-in-castro-icon-only-136-2.png\" alt=\"\" class=\"wp-image-4416\" width=\"95\" height=\"95\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>In the fifth podcast episode, we focused on consumers and what triggers them to buy, like or dislike certain products. <\/p>\n\n\n\n<p>Special thanks to <a href=\"http:\/\/www.alanklement.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Alan Klement (opens in a new tab)\">Alan Klement<\/a> from New York, who dedicated himself to discovering what causes consumers to buy and use products and created the Demand-Generation Analysis (DGA) &#8211; a systematic way of studying and predicting demands. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/FWBRpyPAdZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Questions we answered:<\/strong><\/p>\n\n\n\n<ul><li>How success comes from <strong>changing <\/strong><g class=\"gr_ gr_33 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-del replaceWithoutSep\" id=\"33\" data-gr-id=\"33\"><strong>the user<\/strong><\/g><strong> behavior<\/strong>, not the product.<\/li><li>What are the <strong>frameworks<\/strong> that help you understand your <strong>customer needs<\/strong>?<\/li><li>What are some <strong>diseases that curtail growth<\/strong> and innovation? <\/li><\/ul>\n\n\n\n<p>More about Alan:  <br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?q=http%3A%2F%2Fwww.alanklement.com%2F&amp;v=FWBRpyPAdZI&amp;redir_token=l19bm8ZA5PC-IrzzTNA2_gvqzZh8MTU2OTY5MzQzMEAxNTY5NjA3MDMw&amp;event=video_description\" target=\"_blank\">http:\/\/www.alanklement.com\/<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?q=https%3A%2F%2Fjtbd.info%2F&amp;v=FWBRpyPAdZI&amp;redir_token=l19bm8ZA5PC-IrzzTNA2_gvqzZh8MTU2OTY5MzQzMEAxNTY5NjA3MDMw&amp;event=video_description\" target=\"_blank\">https:\/\/jtbd.info\/<\/a> <br><br>And the right tools to achieve it: <br><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.intheloop.io\/podcast\" target=\"_blank\">https:\/\/www.intheloop.io\/podcast<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?q=https%3A%2F%2Fwww.intheloop.io%2Fshared-inbox&amp;v=FWBRpyPAdZI&amp;redir_token=l19bm8ZA5PC-IrzzTNA2_gvqzZh8MTU2OTY5MzQzMEAxNTY5NjA3MDMw&amp;event=video_description\" target=\"_blank\">https:\/\/www.intheloop.io\/shared-inbox<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"283\" height=\"283\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/circle-cropped.png\" alt=\"\" class=\"wp-image-4237\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/circle-cropped.png 283w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/circle-cropped-150x150.png 150w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/10\/circle-cropped-270x270.png 270w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">Bostjan Bregar, the podcast host, is the co-founder &amp; CEO of Loop Email and a strong believer in leadership built around teamwork &amp; individual development.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<style type=\"text\/css\">\n\n  @import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans:400,400italic,700,700italic);\n\n<\/style>\n\n<style type=\"text\/css\">\n\n  @import url(https:\/\/fonts.googleapis.com\/css?family=Roboto:400,400italic,700,700italic);\n\n<\/style>\n\n<style type=\"text\/css\">\n\n  \/* LOADER *\/\n\n          .ml-form-embedSubmitLoad {\n\n            display: inline-block;\n\n        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Subscribe below.<\/div>\n\n        <form class=\"ml-block-form\" action=\"https:\/\/app.mailerlite.com\/webforms\/submit\/e0i5w6\" data-code=\"e0i5w6\" method=\"post\" target=\"_blank\">\n\n          <div class=\"ml-form-formContent horozintalForm\">\n\n            <div class=\"ml-form-horizontalRow\">\n\n              <div class=\"ml-input-horizontal\">\n\n                <div style=\"width: 100%;\" class=\"horizontal-fields\">\n\n                  <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n\n                    <input style=\"width: 100%;\" type=\"email\" class=\"form-control\" data-inputmask=\"\" name=\"fields[email]\" value=\"\" placeholder=\"john@business.com\">\n\n                  <\/div>\n\n                <\/div>\n\n              <\/div>\n\n              <div class=\"ml-button-horizontal\">\n\n                <button type=\"submit\" class=\"primary \">Subscribe<\/button>\n\n                <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n\n\n\n                      <div class=\"ml-form-embedSubmitLoad\"><div><\/div><div><\/div><div><\/div><div><\/div><\/div>\n\n\n\n                    <\/button>\n\n              <\/div>\n\n            <\/div>\n\n          <\/div>\n\n          <style type=\"text\/css\">\n\n            .ml-form-recaptcha {\n\n              margin-bottom: 20px;\n\n              float: left;\n\n            }\n\n          \n\n            .ml-form-recaptcha.ml-error iframe {\n\n              border: solid 1px #ff0000;\n\n            }\n\n          \n\n            @media screen and (max-width: 768px) {\n\n              .ml-form-recaptcha {\n\n                transform: scale(0.77);\n\n                -webkit-transform: scale(0.77);\n\n                transform-origin: 0 0;\n\n                -webkit-transform-origin: 0 0;\n\n              }\n\n            }\n\n          <\/style>\n\n          <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n        <\/form>\n\n      <\/div>\n\n      <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n        <div class=\"ml-form-successContent\">\n\n          <h4>You&#8217;re In The Loop!<\/h4>\n\n          <p style=\"text-align: center;\"><span style=\"color: rgb(255, 255, 255);\"><span style=\"color: rgb(0, 0, 0);\">Please confirm your subscription in the email you have received.<br><\/span><\/span><\/p>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n<\/div>\n\n<script>\n\n  function ml_webform_success_1540198() {\n\n      var $ = ml_jQuery || jQuery;\n\n      $('.ml-subscribe-form-1540198 .row-success').show();\n\n      $('.ml-subscribe-form-1540198 .row-form').hide();\n\n    }\n\n<\/script>\n\n<img loading=\"lazy\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/1540198\/e0i5w6?v253251d9ecd93b8e74c12a37f72e896f\" style=\"max-width: 1px; max-height: 1px; visibility: hidden; padding: 0; margin: 0; display: block;\" width=\"1\" height=\"1\" border=\"0\">\n\n<script src=\"https:\/\/static.mailerlite.com\/js\/w\/webforms.min.js?v253251d9ecd93b8e74c12a37f72e896f\" type=\"text\/javascript\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>Living in a consumer oriented society brings certain questions with it. Why do we buy that particular product and dislike the other? We found some answers in our latest podcast.<\/p>\n","protected":false},"author":8,"featured_media":4115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"_links":{"self":[{"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/posts\/4092"}],"collection":[{"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/comments?post=4092"}],"version-history":[{"count":26,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/posts\/4092\/revisions"}],"predecessor-version":[{"id":4417,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/posts\/4092\/revisions\/4417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/media\/4115"}],"wp:attachment":[{"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/media?parent=4092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/categories?post=4092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/tags?post=4092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}