{"id":2367,"date":"2018-12-30T23:00:14","date_gmt":"2018-12-30T23:00:14","guid":{"rendered":"https:\/\/www.intheloop.io\/blog\/?p=2367"},"modified":"2021-09-08T19:15:29","modified_gmt":"2021-09-08T19:15:29","slug":"email-is-not-dead-harness-its-power-in-2019","status":"publish","type":"post","link":"https:\/\/www.intheloop.io\/blog\/email-is-not-dead-harness-its-power-in-2019\/","title":{"rendered":"Email is not dead \u2013 harness its power in 2019"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"770\" height=\"351\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/users-have-to-use-too-many-apps.jpg\" alt=\"Communication apps on the market\" class=\"wp-image-2370\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/users-have-to-use-too-many-apps.jpg 770w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/users-have-to-use-too-many-apps-300x137.jpg 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/users-have-to-use-too-many-apps-768x350.jpg 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/users-have-to-use-too-many-apps-370x169.jpg 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/users-have-to-use-too-many-apps-270x123.jpg 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/users-have-to-use-too-many-apps-740x337.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption>Much apps, such new.<\/figcaption><\/figure>\n\n\n\n<p>All we hear about lately is the growth of different messaging and collaboration apps. There are numerous reasons behind this \u2013 from the actual need to work together easier to the novelty that fuels the news. However, one fact remains. Email is still going strong, it\u2019s still something we all use daily, and it\u2019s boasting some pretty saucy numbers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"770\" height=\"480\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-vs-messenger-vs-slack.jpg\" alt=\"Email users compared to Messenger and Slack users\" class=\"wp-image-2375\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-vs-messenger-vs-slack.jpg 770w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-vs-messenger-vs-slack-300x187.jpg 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-vs-messenger-vs-slack-768x479.jpg 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-vs-messenger-vs-slack-370x231.jpg 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-vs-messenger-vs-slack-270x168.jpg 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-vs-messenger-vs-slack-740x461.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption>Move over, newbies.<\/figcaption><\/figure>\n\n\n\n<p>So why is email still around? There are a number of reasons for its domination, the main three listed below.<\/p>\n\n\n\n<h2>Email is your identity.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"770\" height=\"480\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-login.jpg\" alt=\"Loop Email login\" class=\"wp-image-2380\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-login.jpg 770w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-login-300x187.jpg 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-login-768x479.jpg 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-login-370x231.jpg 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-login-270x168.jpg 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-login-740x461.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption>In many instances, email alternatives can\u2019t exist without email.<\/figcaption><\/figure>\n\n\n\n<p>Think of it as your home address \u2013 even though your daily communication no longer requires sending handwritten letters; your home address is still very much connected to your identity.<\/p>\n\n\n\n<p><strong>Ironically, many tools that are praised for \u201ckilling email\u201d are relying on the existence of email.<\/strong><\/p>\n\n\n\n<p><strong>Email is your online ID.<\/strong>&nbsp;You use it to log in, receive e-bills, communicate in official circumstances \u2013 sending an email to apply for a job, ask about your taxes, use online banking, and more. In online registration forms, your email can and often is your username or use your email to confirm your registration.<\/p>\n\n\n\n<p>Heck, even in most social media cases, you need your email to log in and use their services. So despite alternative ways to create accounts for a plethora of online services we use daily, email remains a steady staple.<\/p>\n\n\n\n<h2>Email holds your important information.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"770\" height=\"480\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/person-typing-an-email.jpg\" alt=\"Person typing an email\" class=\"wp-image-2391\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/person-typing-an-email.jpg 770w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/person-typing-an-email-300x187.jpg 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/person-typing-an-email-768x479.jpg 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/person-typing-an-email-370x231.jpg 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/person-typing-an-email-270x168.jpg 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/person-typing-an-email-740x461.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption>Email is not dead, because it\u2019s our primary archive.<\/figcaption><\/figure>\n\n\n\n<p>If you ever planned a long trip, you know how much you rely on email for keeping all your info in one place \u2013 bookings, plane tickets, phone numbers of car rentals, etc.<\/p>\n\n\n\n<p>Email is even more&nbsp;<strong>crucial in the workplace.<\/strong>&nbsp;Contacts of your clients, to-do lists, contracts, sales agreements, whole threads about projects, follow-ups, customer service records \u2013 most of your communication, especially with people outside of our organization, is stored in your inbox.<\/p>\n\n\n\n<p>Your data is available to you when you need it and with the help of search your inbox functions as&nbsp;<strong>a very important online archive.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Chat messaging apps are great for fast questions and check-ups, but they lack history and permanence. You can easily access email archives going back a year or ten years. This kind of archiving isn\u2019t built into many other tools.<\/p><\/blockquote>\n\n\n\n<p>Of course, there are separate apps for storing your files, photos, important documents and such, but in a time pinch (and aren\u2019t we all constantly in one) the trusty email is still the first choice \u2013 because it doesn\u2019t require moving things from their place of origin.<\/p>\n\n\n\n<h2>Email is always there and always has been.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"770\" height=\"480\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-going-strong.jpg\" alt=\"Email is still going strong\" class=\"wp-image-2394\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-going-strong.jpg 770w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-going-strong-300x187.jpg 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-going-strong-768x479.jpg 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-going-strong-370x231.jpg 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-going-strong-270x168.jpg 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-going-strong-740x461.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption>Everything that truly matters STILL happens on email.<\/figcaption><\/figure>\n\n\n\n<p>Email is the most basic way to get a message across online and, so far, no one has come up with a comparable alternative.<\/p>\n\n\n\n<p>Its&nbsp;<strong>universal nature<\/strong>&nbsp;is one of the biggest advantages. Not everyone is on Facebook or using other apps, yet everyone has an email address. Email does not discriminate or lock you into a separate platform. It doesn\u2019t matter if someone has a Gmail or Yahoo account \u2013 your email gets delivered. Especially in business, the way to contact someone you don\u2019t know well is almost always done through email.<\/p>\n\n\n\n<p>Apart from that, It\u2019s&nbsp;available on our computers, and it works on our phones \u2013 it\u2019s easy to use no matter where.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cEmail is actually a tremendous, decentralized, open platform on which new, innovative things can and have been built. In that way, email represents a different model from the closed ecosystems we see proliferating across our devices.\u201d<\/p><cite><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2014\/08\/why-email-will-never-die\/375973\/?single_page=true\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Atlantic (opens in a new tab)\">The Atlantic<\/a><\/cite><\/blockquote>\n\n\n\n<h2>Nevertheless, email is far from perfect.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"770\" height=\"480\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-far-from-perfect-1.jpg\" alt=\"Broken Email envelope\" class=\"wp-image-2401\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-far-from-perfect-1.jpg 770w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-far-from-perfect-1-300x187.jpg 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-far-from-perfect-1-768x479.jpg 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-far-from-perfect-1-370x231.jpg 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-far-from-perfect-1-270x168.jpg 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/email-is-still-far-from-perfect-1-740x461.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption>Hey, nobody is perfect, right?<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s hardly shocking, right? In those decades of using email, the expected happened \u2013 we learned to hate email with a passion. This hatred is often unfair to the loyal email as it\u2019s often a result of connecting it with stressful workplace situations. But sometimes it\u2019s justified \u2013 because email does have some&nbsp;<strong>downsides.<\/strong><\/p>\n\n\n\n<p>Some of those are so annoying that they\u2019re slowing down business and driving everyone crazy.<\/p>\n\n\n\n<p><strong>Slow communication<\/strong>&nbsp;is one. Email offers&nbsp;<strong>no immediate feedback.<\/strong>&nbsp;Is the person you need online or not? Have they read your email? There\u2019s no way of knowing unless you\u2019re one of \u201cthose people\u201d who call after they send an email (don\u2019t be one of those people). Email is also quite useless when it comes to&nbsp;<strong>group tasks.<\/strong>&nbsp;In no time you\u2019re buried under a ton of forwards, CCs and reply-alls, making your teamwork difficult.<\/p>\n\n\n\n<p>That\u2019s why we understand why people switch to other apps to speed up communication. Chat messaging is becoming the norm not only in private life but also in business. That\u2019s why Slack and similar tools are growing in popularity.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"770\" height=\"480\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-chat-bubbles.jpg\" alt=\"Loop Email chat bubbles\" class=\"wp-image-2404\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-chat-bubbles.jpg 770w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-chat-bubbles-300x187.jpg 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-chat-bubbles-768x479.jpg 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-chat-bubbles-370x231.jpg 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-chat-bubbles-270x168.jpg 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-chat-bubbles-740x461.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption>Chat messaging has been a new communication norm for years now.<\/figcaption><\/figure>\n\n\n\n<p>However, that just creates&nbsp;<strong>a new set of problems.<\/strong>&nbsp;The work is still happening on email, but now you have to move all the info to separate apps. We believe that\u2019s hardly solving the problem. Adding more apps only adds to the clutter. And let\u2019s not start discussing the issue of people using tens of different apps to communicate, and that not every app caters to your specific work needs.<\/p>\n\n\n\n<p><strong>Knowing all this, we created&nbsp;<a href=\"https:\/\/www.intheloop.io\/\">Loop Email.<\/a> It\u2019s a platform and tool that combines the best of both worlds \u2013 email and chat messaging, both in one place and more useful than ever.&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cEmail remains the infrastructure foundation for collaboration that all new communications tools eventually tie back to. Email is not dead or dying; in fact, it\u2019s still very much alive.\u201d<\/p><cite><a href=\"https:\/\/techcrunch.com\/2016\/06\/28\/you-cant-kill-email\/?guccounter=1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"TechCrunch (opens in a new tab)\">TechCrunch<\/a><\/cite><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.intheloop.io\/\"><strong>Loop Email<\/strong><\/a>&nbsp;does not require registration. You simply log in with your existing email account, and you\u2019re good to go. So what is the real novelty of this approach? In Loop Email you can chat&nbsp;<strong>ABOUT your emails<\/strong>, never having to leave your inbox \u2013 a place where, as we established, all the important stuff happens.&nbsp;<strong>Email is not dead \u2013 it has just been significantly improved with the help of&nbsp;<a href=\"https:\/\/www.intheloop.io\/\">Loop Email.<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.intheloop.io\/install\/\"><img loading=\"lazy\" width=\"770\" height=\"160\" src=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-app-free-download.jpg\" alt=\"Loop Email app free download\" class=\"wp-image-2473\" srcset=\"https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-app-free-download.jpg 770w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-app-free-download-300x62.jpg 300w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-app-free-download-768x160.jpg 768w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-app-free-download-370x77.jpg 370w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-app-free-download-270x56.jpg 270w, https:\/\/www.intheloop.io\/blog\/wp-content\/uploads\/2019\/01\/loop-email-app-free-download-740x154.jpg 740w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>AI, smart devices, numerous apps cropping up and so many ways available to communicate today \u2013 had email kicked the bucket? Well we have a bold claim, and we\u2019re ready to back it up \u2013 email is not dead! It\u2019s in fact growing and it\u2019s stronger than ever!<\/p>\n","protected":false},"author":8,"featured_media":2372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[44],"tags":[],"_links":{"self":[{"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/posts\/2367"}],"collection":[{"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/comments?post=2367"}],"version-history":[{"count":28,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/posts\/2367\/revisions"}],"predecessor-version":[{"id":4670,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/posts\/2367\/revisions\/4670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/media\/2372"}],"wp:attachment":[{"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/media?parent=2367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/categories?post=2367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intheloop.io\/blog\/wp-json\/wp\/v2\/tags?post=2367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}