June 19, 2018
by Jernej P.

How companies can turn 2018 World Cup into an advantage?

June 19, 2018
by Jernej P.

You may be a CEO’s who is pulling out their hair over the expected drop in productivity during the 2018 FIFA Russia World Cup. Depending on your time zone, games may take place during core work hours which could lead to employees coming to work late, calling in sick the next day or simply taking few days off as annual leave (Productivity During The World Cup).

Relax. Your company is not falling apart. In fact – this is a major opportunity for you to turn this soccer madness into a month long team-building exercise, driven by efficiency and some good working vibes.

As the legendary player and coach Franz Beckenbauer once said, soccer is one of the world’s best means of communication; it is impartial, apolitical and universal, uniting people around the globe and stirring their imagination. We transformed Beckenbauer’s wise words into some tips for you and your company. Let’s get the ball rolling;

1. Set up a big screen to watch the matches together

Depending on your office and company culture you could set up a big screen TV to get your staff to watch the matches together. It’s 2018 – they are probably already watching it on their smartphones so let them grab their laptops and work with games playing in the background. This will create a great atmosphere which will result in a great office environment that will last beyond the tournament.

Employees watching football during work

2. Make your working hours more flexible for a month

If you’re one of the companies that still has a strict 9 to 5 policy, this might be an opportunity for you to adopt a more flexible one. Knowledge workers specially appreciate the flexibility that comes with the job that can be done with a laptop. Benefits of flexible working can “help to reduce absenteeism, increase productivity and enhance employee engagement and loyalty,”. Plus, we believe it’s a sign of trust. So make sure, your employees get some flexible time to schedule their work around the sport they love or work remotely when possible.

Employee watching football match during work

3. An opportunity to engage with your employees online

Watching 22 guys chasing after a ball in Russia may not be your top priority, it can, however, connect you and your team at non-business level. Instead of putting ‘watching soccer’ on the top of the list of the things they can’t do, you could do the opposite and turn it into a an event.

Create an online hub where you can connect with everyone, where you can discuss the latest scores, make predictions and talk about the missed penalties. Take up fun bets between each other and reward the winners.

Loop football chat

Looking for a platform that brings messaging to your team easily? Try Loop!

4. Start the day with some morning workout

If your office cannot afford to watch the full 90 minutes than let your staff know that they can engage in a different and healthier way. Start the day by setting a goal area with themed balls to kick around to become the next Ronaldo or Messi. Boost the morale by rewarding the winner or the most innovative kickers with your company’s merchandise or even better, get soccer themed jerseys for everyone.

Employees playing table football with boss

Whether it’s an internal contest or a screening party after work, the main purpose of these activities is to engage with your employees and to let them know that the company cares about work-life balance.

With Loop we aim to make teamwork in to a real-time event. Download Loop and come out of this FIFA world cup with your own championship winning team!


Jernej P.
Head Of Growth