April 22, 2018
by Jernej P.

3 reasons your company needs email messenger

April 22, 2018
by Jernej P.

Instant messaging is everywhere, you can’t escape it. From family, what’s app groups to communicating with your bank via a customer service chat. Online messaging and email messaging have made its way into the mainstream and replaced any other form of communication, and that goes for businesses too. That’s why an email messenger could be the way to go.

Businesses have evolved dramatically in the last 50 years, even in the last 5 years we have seen huge leaps in new technology that’s accessible and available for companies of any size. All in a bid to make working more effective and efficient – wherever they are located. Echoing the world of consumers, messaging tools like Slack have been leading the way in enabling quick chats that make speedy decisions.

Sounds good? Well it would be if businesses weren’t still 100% reliant on email as the main form of communication.

The average person spends at least 2.5 hours or more on email every day. There are over nine billion email accounts and 269 billion emails sent daily. If email is dying, as has been reported since 2004, it’s certainly taking a long time to do it.

Of course, it’s not dying, but it won’t be news to learn though that for many email is a cruel taskmaster – an ongoing to-do list that’s clunky and cumbersome and doesn’t keep up with the fast pace business world we live in. The things you really care about end up buried deep within your inbox without any indication of the priorities for your business and the success of your team.

Loop email messenger office
Email communication is not dying anytime soon.

Taking into consideration the huge benefits of messenger and some of the issues with email many businesses have made the decision to bring a messaging platform into their business and use it in ADDITION to their email – this isn’t the solution.

We know how much people use email, it’s crazy to ask them to go in and out of multiple platforms to get the job done. Instead, we’re seeing more and more teams deploy an email messenger like Loop to improve their business communication. And here’s why:

1. Email messenger technology is just more efficient.

Efficiency should be the corner stone of any business. At its most basic level, by improving efficiency a business can reduce its costs and improve its competitiveness, if the tools you need to do your job are in one place, you’re off to a good start.

Imagine in the real world if you kept your pen in one room and a notepad in another room – you’d be mad to keep going back and forth from room to room to use the tools for your work. It’s the same when it comes to online communication – if you’re doing most of your work in email (which most of us are), then that’s where your messenger tool should be.

An email messenger should take you to what matters faster, connecting you with your business community and co-workers allowing you to keep your finger on the pulse of your business.

Added to this, you need to ensure conversation stays focused on the job at hand, the requests for information and the decisions that need to be made. There’s no mindless chat as each conversation is relevant to your business.

2. Working in real time

Teams working in multiple locations has long been a reality for businesses – factories located on the other side of the world apart from the development team at HQ. It’s never been easier for these teams to collaborate and work together in real time. Using tools like email messenger, even members of the same team can work together as if in the same room, yet be countries apart.

Working in real time on specific projects, responding to briefs and developing new product ideas collaboratively. When an email thread emerges from a client asking about a delayed shipment, you can Loop in your logistics team to research the situation, maintaining  the context of the original message while shortening your response time.

Identifying specific emails, discussing on chat with the team and looping in relevant personnel from across the globe is effortless.  All while staying focused on getting the job done and getting it done well.

3. Avoid crossed wires and miscommunication with the use of email messenger

Communication is key to the success of any project. In fact, according to research, one third of the time ineffective communication is the primary contributor to project failure and has a negative impact on project success more than half of the time!

We’re not really surprised by those numbers. If your teams aren’t communicating well, then crucial components will be missed and changes in direction overlooked. Good communication is key to a successful team and a thriving business.

Ensuring the right tools are in place, which support your key communication tool, email, is vital. Using a tool like Loop gives you back the feeling of control, visibility and presence within your business and teams. Chats are focused and relate to specific email conversations so everyone stays on the same page as projects progress. Importantly, issues can be addressed quickly and solved.

Jernej P.
Head Of Growth